The subject of this post is the social policy of the market.
The market has two missions. The secondary mission is to provide high quality Kosher food to local residents. But this is merely the means to advance the primary mission.
The primary mission is provide a refuge for community members who seek to escape the degeneracy of the surrounding culture of America. Much of the perversion there has begun to sink into Jewish society. Activities that not too long ago were illegal, and were not even discussed in polite society, are now routinely accepted.
For example, local Jewish schools technically forbid students from using marijuana. But as Rabbi Yitzchak Merkin acknowledged several years ago at a public meeting, the Yeshiva of Greater Washington had brought in someone to address the students on the issue of drug use because, to paraphrase the Headmaster, there was nothing to be gained by ignoring what is commonly knowledge, that some students are involved with, or at least have access to, street drugs.
The market is designed to be a safe haven where patrons can feel, with a certain degree of confidence, that they will not encounter people who are involved in activities that violate Halacha, or find themselves associating with those who disparage Halacha by not vigorously opposing:
– Giluy Arayos, including the mixing of unmarried young men and women in educational and social settings, as well as the mixing of married men and women that leads to excessive Sicha between men and women
-Street drug use, regardless of whether the drugs are legal or decriminalized; excessive alcoholic consumption
-Cover-ups of molestation by teachers and others responsible for the education and care of children
-The  goal to be accepted, especially the self-conscious shoehorning of  members into the fabric of daily community life.
-Marxism, as manifested by groups like  and .
To be sure, the market will not discriminate against any . That would violate the precept of Dina D’Malchusa Dina. At the same time we will not exempt  from the rules against any dress, behavior or speech designed to lead to immorality, which will thus effectively exclude , in addition to promiscuous non- members of the community.
Now that I hope the position of the market is clear, people have a basis for deciding whether or not to shop there.
For example, there is Shul in DC that very much goes out of its way to welcome  into the community. And here the market does not serve .
I can respect the integrity of the Rav of that Shul if he finds the market in general, and this letter in particular, a Chilul Hashem or at least insulting to some degree and the market undeserving of patronage.
From his perspective, those are legitimate conclusions on which to guide his congregants.
I also sympathize with anyone whose opposition to the market would stem from a feeling that this whole email is the product of a crazed mind.
For would not someone have to be insane to even think it is possible somehow to stop the onslaught of the  agenda? Why, the terms , ,  cannot even be mentioned in a negative context without fearing one will be deplatformed, which is why I have redacted them. I don’t want any of this getting back to the online companies that provide me with internet services. On the other hand, transparency is the lynchpin of the market, so I’m not going to hide anything, either.
And if weren’t for the imperative to be open about it, I really don’t know if it would even be right to publicize the market’s mission.
Non-Jews who are beginning to speak up forcefully in order to slow the moral erosion of this country pay a high price sometimes beyond deplatforming: they get doxxed or worse, losing jobs and friends in some cases.
I couch my project in Torah terms, while the non-Jews I deal with on the subject are reacting based on emotion and logic: they perceive the encroachment of degeneracy as an attack on their families and the way they raise their children.
To put it another way, I align myself with G-d’s Will, while they, by and large, align themselves with an instinctive will to survive. But the result is the same: by acting publicly we strengthen the movement to push back against degeneracy.
Many of these moral non-Jews, have hatred they harbor towards liberal Jews whom they feel (with some justification) have opened the door to the downward death spiral of society, be it through entertainment, the media, academia, business and finance, and/or legal and political means. I am emboldened with the knowledge I am aligned with others who are similiarly startled and alarmed at the pace at which civility is disappearing from public discourse and replaced with conflict.
So again, I have no idea if what I’m doing is right according to the Torah and, even if it is, whether my implementation of the Torah is correctly done in the estimation of the Heavenly Court.